What is a QR Code?
A code that directs you to a website content using your smart phone.
In this case the Salt + Ethic webpage.
How does our campaign work?
We created a QR Code with recycled materials.
The code summarizes the fundamental philosophy of Salt + Ethic: A great combination between art and ethics.
We've displayed it in some strategic areas in the city of Milan, Italy, and in other places with less traffic.
We recorded the people’s reactions and made a video: The first QRecycled Code!